About Us
Social media algorithms dictate our digital lives, yet they remain a closely guarded black box. We are here to change that.
Based in Lisbon, Portugal, AnalyticsTok is a dedicated team of data scientists, software engineers, and social media enthusiasts. We were born out of a simple frustration: the creator economy is driven by data, but accurate, transparent analytics are rarely accessible to the people who need them most.
Our mission is to bring true transparency to social media. We track engagement velocity, dissect algorithmic shifts, and break down complex metrics into actionable intelligence. We don't rely on guesswork or gut feelings; we follow the numbers.
Meet Our Editorial Team
Alex Mendes
Senior Data Analyst & Founder
Alex spent 6 years working as a backend data engineer analyzing consumer behavior at scale before pivoting strictly to the creator economy. Frustrated by the lack of transparent, verifiable data provided by major social networks, he founded AnalyticsTok to give creators and brands a fighting chance.
Areas of Expertise
- Algorithmic Distribution
- Creator Monetization (RPMs)
- Engagement Velocity
Sarah Jenkins
Creator Monetization Expert
Sarah is a former talent manager who negotiated over $10M in brand sponsorships for digital creators. She brings an empathetic but strictly business-minded approach to AnalyticsTok, focusing heavily on RPMs, ad-revenue splits, and how creators can maximize their direct income.
Areas of Expertise
- Brand Sponsorships & Negotiations
- Revenue Sharing Models
- Platform Creator Funds
David Chen
Platform Strategist
David focuses on the macro environment of social media. With a background in competitive analysis for major tech firms, his writing is forward-thinking and strategic, tracking feature rollouts, platform wars (like TikTok Shop vs YouTube Shorts), and shifting user demographics.
Areas of Expertise
- Platform Wars & Strategy
- New Feature Rollouts
- Macro Industry Trends